Vodka-Ance Marketing Plan

Business Mission Statement
To provide the elegance and class of a vodka beverage and fragrance in one.

Objectives

The product itself as a beverage and fragrance will provide a product as a drink and beauty product.

SWOT
Strengths: A new product for the first time beverage and fragrance combine
Weaknesses: Vodka already a competitive business will compete with all other vodka brands.
Opportunities: A combination of purposes allows the drink and fragrance to be distributed and advertised as a drink or fragrance or even both.
Threats: As the industry of food and beverage also with fashion and beauty, the product will be a double threat.

Target Market
Women 21-30 years of age.

Marketing Mix
Product
A beverage and a beauty product.

Distribution
Will be available on company websites.

Promotion

A special promotion for the new product will be

Price
$100 per bottle

Inspired Text for New Product Vodka-Ance

“A competitive advantage is a set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition.” (MKTG, McDaniel, Pg. 20)

“Marketing plan involves designing activities relating to marketing objectives and the changing marketing environment.” (MKTG, McDaniel, Pg. 15)

“Relationship marketing is a strategy that focuses on keeping and improving relationships with current customers.” (MKTG, McDaniel, Pg.8)

“The creation and implementation of a complete marketing plan will allow the organization to achieve marketing objectives and succeed.” (MKTG, McDaniel, Pg.16)

“SWOT analysis; that is the firm should identify its internal strengths (S) and weaknesses (W) and also examine external opportunities (O) and threats (T).” (MKTG, McDaniel, Pg. 19)

“The foundation of any marketing plan is the firm’s mission statement, which answers the question, ‘What business are we in?’” (MKTG, McDaniel, Pg. 18)

“The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often offered to as the four P’s) designed to produce mutually satisfying exchanges with a target market.” (MKTG, McDaniel, Pg. 25)

“Opening an e-commerce site on the Internet immediately puts a company in the international marketplace.” (MKTG, McDaniel, Pg. 60)

“Culture is persuasive, functional, learned, and dynamic.” (MKTG, McDaniel, Pg. 70)

“Social class is a group of people who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms.” (MKTG, McDaniel, Pg. 71)

“Motives are the driving forces that cause a person to take action to satisfy specific needs.” (MKTG, McDaniel, Pg.78)